26 · Herzliya, Israel

Afik Peleg

Head of Sales & GTM at Beta Builders · Former IDF officer · Building at the intersection of business, product, and AI.

Afik Peleg

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Ask directly — who I am, what I've done, what I'm looking for. I answer straight, no filter.
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Portfolio
Experience, projects, and contact — all in one place, straight to the point.
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Afik
Afik Peleg
Head of Sales & GTM · AI-native · Open to opportunities
Afik
Afik Peleg
Head of Sales & GTM · Reichman University · IDF Officer
Herzliya, Israel
B.A. Business & Entrepreneurship
AI-native
Afik
Afik

Hey. Ask me anything: who I am, what I've done, what I'm working on, or what I can do for you.

This is a personal website, not a real AI. But it's built with one.
Afik
AFIK PELEG
Business Development · IDF Officer · Builder
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לחוויית משחק מלאה / for the best experience

Herzliya, Israel · Open to opportunities

Afik Peleg

Head of Sales & GTM

Get in touch → LinkedIn ↗
Afik Peleg

About

Who I am

I'm a Business Administration and Entrepreneurship student at Reichman University, and today I work as Head of Sales & GTM at Beta Builders. My background sits across GTM, business development, partnerships, strategy, operations, and execution.

Before university I served as a combat officer in the IDF Armored Corps: platoon commander in Battalion 71, then operations officer in the 14th Brigade on the Syrian border. I still serve in reserves.

I'm 26, based in Herzliya, and genuinely enjoy figuring out how things work: whether that's a business model, a product, or a new AI tool. I built this website with Claude Code with no prior coding background.

10K
Users reached at PITCH in 6 months
3 mo
From BD assistant to BD Manager
6+
Years of leadership, military and business

Experience

What I've done

2026 – Present
Head of Sales & GTM
Beta Builders
Building sales and go-to-market from scratch. Working directly with founders to develop pipeline, partnerships, and GTM strategy at an early-stage AI-native startup.
GTM Strategy Sales AI-native
Nov 2025 – Present
Head of Operations
PitchNight
Running end-to-end operations for a startup pitch event platform.
Operations Events
2018 – 2023
Combat Officer, Armored Corps
Israel Defense Forces
Two years at a pre-military leadership academy, then tank commanders course, officer school at Bahad 1. Commanded a platoon in Battalion 71, later served as Operations Officer in the 14th Armored Brigade on the Syrian border. Still serve in reserves as Control Officer.
Platoon Commander ~30 soldiers Operations Officer Syrian Border

Projects

What I've built

This Website
Built entirely with Claude Code, with no prior coding background. Three experience modes: Chat, Game, and Classic. The whole thing: design, interactions, logic, deployment.
Social Venture, Year 1
Started a social venture in Year 1 of university while simultaneously running a startup that didn't work out. Both taught me things no classroom could.
AI Workflow Stack
Built personal AI workflows using Claude, ChatGPT, Zapier, Make, and n8n for writing, research, automation, and content creation. AI is how I work, not a tool I add.
PITCH GTM
Helped take PITCH from 0 to 10,000 users in 6 months through business development, partnerships, and go-to-market execution.
Let's talk.
I'm open to roles at the intersection of business development,
GTM strategy, and AI-native products.
afikpe@gmail.com LinkedIn ↗